Insights

Perspectives &
analysis.

Perspectives on communications, communities, public affairs and the changing environment in which organizations operate.

Strategic Communications

Strategy Before Tactics: Why the Best Communications Start With Listening

Organizations are under constant pressure to communicate — to post, announce and respond. But tactics without strategy produce activity, not progress.

August 30, 2026

Political Campaigns

Campaigns Are Won in Communities Long Before Election Day

The visible part of a political campaign — the signs, the debates, the final weeks — is only the surface. Successful campaigns are built much earlier, in relationships and communities.

August 30, 2026

Reputation & Issues

Reputation Is Built Long Before It Is Tested

Organizations rarely get to choose when a crisis arrives. They can, however, choose how prepared they are when it does — and that choice is made months or years earlier.

August 30, 2026

Multicultural Communications

Reaching Toronto's Communities Requires More Than Translation

In one of the world's most culturally diverse metropolitan regions, effective outreach is built on understanding, relationships and trust — not simply translated materials.

August 30, 2026

Perspectives & analysis.

Strategy Before Tactics: Why the Best Communications Start With Listening

Campaigns Are Won in Communities Long Before Election Day

Reputation Is Built Long Before It Is Tested

Reaching Toronto's Communities Requires More Than Translation

Perspectives &
analysis.